A website—whether it’s for business or personal use—presents your brand or business at its finest to existing and potential customers alike. And just like the rest of the online world, your site should evolve and change over time, staying as fresh as the service or product you provide.
A big part of designing a website is everything that happens after pressing the ‘publish’ button—from ongoing updates and tweaks, to promotion across different channels. Yet, after a certain period of time, you'll find you require a more encompassing website redesign.
n this article, we will cover everything you need to know about redesigning a website and if it’s time to change yours.
What is website redesign?
Website redesign is a basic part of website maintenance. Effective redesign improves both a website’s functionality, as well as its looks. A redesign should therefore address a site’s content, user experience, SEO practices and mobile optimization, alongside its web design.
Website redesign vs. website refresh
Understanding the difference between a refresh and a complete overhaul mostly relates to the project scale. For example, a simple update to your website’s color palette, typography or subtle UX adjustments to specific pages is considered a refresh.
However, if you want to make these changes to your website’s visual identity at the same time as major changes—like updating the site or a page’s infrastructure, code or overall functionality—this would be a good time to fully redesign your website.
Remember, you’ll never really finish your website. You’ll always make minor updates and adjustments based on user experience and feedback, product changes or business growth. These small, continual changes make up your day-to-day website management. You should invest in good website management over redesigning or refreshing to ensure your brand's overall growth and success.
How often should you redesign your website?
Let the following factors help you gauge whether you should redesign your website:
Company updates, rebranding or new business goals. If your business or brand has recently gone through a rebranding process or updated major company goals like your brand purpose, mission or vision statement, this might be the right time to redesign a website. You want to ensure that your awesome website accurately represents the company values and ideals.
Website performance. Does your website perform the way you anticipated? For example, does your site traffic convert users? How much time do users spend on specific pages? How do your new and returning users behave on your site? These questions can help you better understand your website performance. Tip: With Wix website performance, you can trust on reliable infrastructure and real-time monitoring to collect your site’s performance data.
Budget increase or decrease. Thriving businesses often have the budget to invest in a full-scale website redesign—but not so much for businesses with tight budgets. If small tweaks can help convert more users to boost sales, then consider a website refresh.
Industry changes. Imagine all your competitors suddenly integrate new technology into their websites. This may lead you to consider changing your own website, too. Also consider how the greater industry may impact your decision. For example, when Google first switched to mobile-first indexing, it pushed everyone in the industry to create and design mobile-friendly websites to maintain organic search traffic.
Time. Depending on the project’s scope, a website redesign may take longer than you anticipate. Sometimes uncovering certain issues can lead to other problems along the way. If you decide to pursue a website redesign, consider the time and effort needed to do it right.
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